2019 - Present

My role in 🐹 Dedoles

DESIGN SYSTEM
UX/UI
RESEARCH AND TESTING
VISUAL
USER FLOW
INFORMATION ARCHITECTURE
PROTOTYPING

I was only UI/UX designer responsible for the whole end-to-end process of improving existing product and building new features.

Dedoles brings joy to 22 countries
with 3 million customers
I continuously improved and redesigned lot of our pages:
CUSTOMER ZONE
NAVIGATION MENU
CATEGORY PAGE
PRODUCT PAGE
INFO PAGES
DELIVERY METHOD
REVIEWS
POP-UPS
CLAIM ASISTANT
VIRTUAL SHOPPING CART
HIRE NEW EMPLOYEE WEBPAGE
COOKIES
HOME PAGE
PERSONALIZED HOME PAGE
SETS AND COLLECTION PAGE
GIFT PAGE AND MUCH MORE...

Navigational menu

Making customers happy with colourful clothes and a better user experience. From the main homepage, through the product detail

Reviews

4.4

Reviews are considered an essential part of the product page which add a big value to the customer to know better about the product from reviews of other people

5%
Conversion
increase

Valuable insights

Business has an access to valuable data and can make decisions based on real user feedback that we haven’t had before.